Different Beat began as a music scene ‘zine outgrowth of the Indiana Music Coalition, a gassroots group of Indianapolis, IN songwriters/musicians/bands who got together one chilly November night in the basement of Hit City Recording sometime in the late 1980’s to promote Indianapolis original music. Then, there was a second incarnation of Different Beat magazine in the mid-1990’s, co-published by Hit City and Sunshine Promotions/Big Bang, edited by John Byrne. Then, there was a Different Beat Radio podcast in 2010/2011, and a pre-pandemic attempt at Different Beat Television in 2018, both hosted by Tim Brickley. And now the launch of the 2023 label/retail store/event space by Tim and brother Patrick.